The Odds are, if you’re looking through this, you’re a network marketer wanting to create new leads. By way of comparison, fishing is a lot like producing leads. You have to be in the exact place, you have to use the proper bait and you have to present it correctly. Well, the internet is the proper place. Article marketing is the proper lure for people in search of information about how to develop their home businesses. And the strategy I’m going to explain to you is most assuredly the correct means to offer your home business opportunity to your prospects. This report is going to explain how to write the best article marketing articles to produce more leads for your business.
The system I’m going to discuss with you is really successful at creating internet marketing leads. The system is named the Problem Agitate Solve Method, or PAS. PAS is a three phase system created by Dan Kennedy the legendary ad copy writer. If you don’t have it, you should get a copy of his book “The Ultimate Sales Letter”. The method is highly helpful, not only in generating internet marketing leads by way of article submission, but via other methods as well. As mentioned, this is a three step method.
1. Step One – Identify The Problem The first step is to, identify a problem that your customers, readers, prospects or subscribers are having. Be sure to choose a theme that a large amount of internet business operators experience. Catch your prospects attention by naming the difficulty in the title. By way of example, not having enough prospects. Next, produce your own title, like I did here, how to write the best article marketing articles to create leads. Be certain to use text and ad copy such as “discover how”, “how to” and “learn how to”, etc.
2. Step Two – Agitate the Problem The key to the PAS techniques efficiency is that once you have pointed out they have a problem you then make them feel the pain caused by the problem. The bet analogy I can think of is that as soon as you inform them that there is a huge gun shot wound in their chest, then you stick your finger in the wound and ask them if it hurts? No, it isn’t all that graphic, but you get my meaning. The two major motivating factors are pain avoidance and pleasure seeking. People will do just about anything to avoid pain. Utilize ad copy to make your prospects feel the pain to write the best article marketing article you can.
3. Step Three – Solve the Problem Explain how using your procedure or system will answer their difficulties. It’s important not to give away all of the solution to their problem. Recall that your ultimate goal is not to finalize the sale, but to push leads to other websites. Your plan is to make your customers want to learn more about you and the ways you and your system can solve their problems.
Author’s Resource Box Always be certain to use keyword driven anchor text and a persuasive call to action in your author’s resource box. You want your readers in a frenzy to click on the links to discover the rest of the secrets that will solve their problems. By way of example, I strongly suggest you click on the following links to uncover more tips regarding “How to write the perfect article marketing articles.”